Thursday, March 13, 2008

Audi commences production of A6 in India

Audi has started production for the Indian market of its luxury midsize sedan, the Audi A6, at its Aurangabad plant. Mr Rupert Stadler, Chairman of the Board of Management of Audi AG was quoted - "We started coming actively to India last year. I was personally in India, in Bangalore, for a test drive and to get a feeling about the infrastructure, the driving habits of the Indian people. We made a tour to Chennai. I got a good feeling about the possible expectations of the Indian market in the premium segment.
We know that the premium segment in India is still a small one. BMW has decided to go to Chennai. We have started with a small factory in Aurangabad, and assemble the Audi A6. We will probably bring the new Audi A4 to India by the end of the year. We are introducing the Audi A8, as an export model from Europe to India. We are working on the Q7, an SUV, which could be perfect for the Indian needs."

But even Bloggers such as Sunil Khadka from Machester, NH says -
"I think its a great idea to build Audi's in India to save on the labor cost, however the quality of work could quite possibly be a disaster. It might impact the future market of Audi in a negative way. The worst quality of work happens in India and I am from the area."

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