Audi spokesman Christian Bokich said the thinking behind pulling out of the Q7 hybrid launch was
"to launch the diesel properly and also a weak U.S. dollar". Also he is quoted as saying the Audi Q5 hybrid, "probably makes the most business sense because of sheer volume, and Diesel versions of the A6 & A8 for the U.S. are less likely".
"Diesel has always been a main focus and expertise of Audi, and in the future, we won't rule out hybrids, but everything we do needs to prepare the way for a financially sound Audi. The backbone is a strong financial business case. In this case, we're willing to take a look at a hybrid in the future. We have been working on hybrids. But our core competency is diesel cars. We love diesel, even more than our customers."
But considering all US bound Audi vehicles are petrol only, Audi needs to play catchup in America. Mercedes, and Audis parent VW have had diesels for years but the competition is just starting in the US with GM, Toyota considering sharing a diesel platform engine. Honda is also developing a US bound diesel, and has stated newer Type-R's could possibly have a 2.2-2.5 litre turbo diesel engine.
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