Monday, April 28, 2008

My personal take on the Porsche Takeover



With as much profit that Porsche has made from using VW/Audi Chassis and Technologies, I see Porsche tightening its grip on the brands underneath the VAG flag. Porsche in the past had reminded Audi during the development of the Audi RS2 Avant that it did not want to see the group produce an Audi which would go head to head in the open market with its products. The reason the lower HP rating on the Audi S2 coupe was in response to Porsches wishes.
Now lets take a look at the Audi R8 and R10, the current supercars from Audi which is a direct competitor with Porsche 911 and its variants. As much as Audi has been a dominant force in recent motorsport history making I can clearly see Porsche moving Audi away from Racing and into Touringcars or similiar classes of racing. With Audi campaigning a winning Diesel in LMP1 and Porsche with its Spyder RS in the LMP2 class Porsche will inevitability takeon Audis spot in LMP as the brand moves more and more back into its racing heritage. Just from a current standpoint and what Porsche has done in the past, this quite possibly could be the end of an era for Audi as a motorsport innovator and Porsche moving sources to their effort. Much as the VAG did to promote Bentley and the Speed 8 LMP1 which won on its first outing with a full Audi support team.
In a business sense it would be smart to move resources to the Tier 1 marque but having both in racing would cost the company millions at the end. Germany with its nationalist roots has for the past two decades fended off takeovers by outside interests in the automaking sector. If I had to choose one I couldn't.
But the future of takeover will be decided in the Lower Saxony courts and the future is still unstable as to which family will have absolute reign over the Volkswagen Audi Group.

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