The 2008 Audi O concept was designed by Ondrej Jirec, a design student from the Czech Republic who is beginning studies at the Art Center College of Design, Pasadena, California in 2008. 
The Audi O concept was designed to fuse a powerful and innovative audio system with a stylish and sporty four-seat hatchback. The exterior design uses several Audi trademark styling themes, especially at the front where the square grille sits neatly between the LED headlights. The doors feature glass windows running along the bottom edge which provide an interesting shape to the profile of the car. At the rear of the car the pullout door echoes the design of the squared off Audi grille.
The styling of the Audi O was influenced by a variety of sources including the Audi Shooting Brake concept from 2005, the Apple iPod and music.
The interior of the Audi O concept is bright and airy thanks to a full length panoramic roof which floods the cabin with light. Inside, the passenger compartment has been separated from the engine compartment by a double firewall to help keep out external noise which might interfere with the powerful sound system.
The Audi O concept features a unique audio system which has internet connectivity for downloading music onto the built-in 650 GB hard drive. When parked up a Bluetooth system can connect two or more Audi O cars to play audio over a wider area. In this situation, a host Audi O is set to be the source of sound and the other vehicles act as speakers.
The Audi O also features a pullout rear door fitted with a DJ set with mixing decks. The decks can also be removed and used anywhere outside the car.
Powering the Audi O concept is fuel efficient diesel/electric hybrid drivetrain. 
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