Monday, October 13, 2008

4 New Audi subcompacts US only getting 2


The A1 and S1 will be available in Europe and other markets, but are deemed too small for American buyers. Bringing the cars to the U.S. in a few years' time isn't beyond the pale, but there are no plans to do so at Audi as yet, reports Car and Driver. The A1 has recently been previewed in the form of the A1 Sportback Hybrid concept and last year with the A1 Metroproject. The A1 had been cast as a competitor to Toyota's iQ, but with the recent hints that the iQ might be marketed as a Scion in the U.S., that comparison is unlikely to hold.

The Q1 is at least 4.5 years out and Audi's member of the board for management and technical development Michael Dick, can't be certain if it will make it to North America, though he says it's "conceivable". So far there are noplans to bring the Q to the UnitedStates.

Pricing in Europe can be aggressive but still allow for adequate margins, whereas the exchange rate to the U.S. dollar makes aggressive pricing a losing battle, with volume coming only at the cost of profit. Latest reports indicate the Q1 will measure approximately 3.95m in length and will feature a coupe-styled body with just two-doors and a rear hatch. Power is expected to come from a 1.4L TFSI four-cylinder engine producing 125hp (93kW) or a TSI unit with 150hp (111kW). Diesel fans will be able to pick from a 1.2L TDI with 80hp (59kW) or a 1.6L TDI with 119hp (88kW).

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