Audi signs deal with Alcoa for Durabright Technology

Alcoa , a company engaged in the production and management of primary aluminium, fabricated aluminium and alumina combined, declared on 10 October that it has entered into an agreement with Audi AG to supply its 18 inch forged aluminium wheels with Dura-Bright technology surface treatment for the new 2009 Audi A6.

The DuraBright technology has been reported as the companys latest innovation in aluminium. The technology lowers maintenance efforts and enhances the image of the vehicle and the ownership experience by making the wheels easy to clean while protecting against corrosion.
The proprietary Dura-Bright technology surface treatment was launched by Alcoa into the automotive marketplace in 2007. Fitment on the Audi A6 signals the first application of Dura-Bright technology for a European luxury sedan.
In addition, all Dura-Bright technology wheels are produced by Alcoa's forged engineering expertise. Alcoa forged aluminium wheels provide increased strength and durability gains and are typically twice as strong as a comparable cast aluminium wheel in crush tests, according to the